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Audience Development Strategies

Audience Development Strategies

Logo for Audience Development Strategies

Barbara Dimauro commissioned me to design a logo for her marketing startup. We worked together at The Warren Group before she left to pursue her own company. She wanted me to get her started with a visual concept that she could carry over to all of her materials going forward.

We settled on using both the above pieces—one that’s more robust, and another that’s lighter and simpler. The lighter one works well on a busy listing of sponsors, while the other can serve as a center piece in plan books, brochures, etc. The “puzzle piece” is intended to act as a thematic element that could be utilized in a variety of settings.