Logo concepts for Graveslight Design
These are logo concepts for my own freelance business, which is something I’ve started working on in the past several months. The name of the business is inspired by the Graves Light—a lighthouse on the very outskirts of Boston Harbor. I’m an avid sea kayaker, so this location has always held particular appeal for me, personally.
Attention has been paid toward making sure the logo is usable in a variety of settings, such as black and white only, and in reverse. This becomes especially helpful when you might not be sure where your logo will end up. For example, if your logo is being crammed in with 14 others on a trade show flyer, having a few different versions available for the trade show marketing helps ensure your logo isn’t the one that doesn’t hold up against the rest.